APIs in action
Add communication features to your own applications and software
Discover use cases and examples for different industries
API Use Cases
Add communication features to your own applications and software
Advertising & Marketing
Product
Voice and SMS APIs
Challenge
How to scale a marketing campaign that can reach customers directly?
Solution
Automate and deliver scheduled messages directly to your entire customer base via SMS. Leverage the popularity of SMS messaging, a technology wherein 90% of texts are read within 3 minutes of delivery. Toku’s cloud-based structure empowers companies to scale without limit and use easy-to-setup APIs to drive SMS-based marketing campaigns.
This infrastructure also enables companies to easily provision new virtual numbers that are associated with marketing collateral. Incoming calls from specific numbers allow companies to easily measure campaign effectiveness and make changes, as needed, to ensure a higher ROI.
E-Commerce
Product
Voice, SMS and Number APIs
Challenge
How to lower customer acquisition costs in a highly competitive online environment?
Solution
Transform your e-commerce platform into an engaging experience for your customers. Integrate Toku’s cloud-based telephony system with your CRM to breathe life into virtual phone numbers. Automate the purchasing experience with Toku’s API-powered Interactive Voice Response (IVR) system, follow up online orders via our SMS Messaging API, and protect your customer’s privacy using our programmable Voice API to mask his or her phone number.
Toku’s robust infrastructure coupled with easy-to-implement APIs enable organisations to dramatically lower acquisition and retention costs across the board.
Food & Beverage
Product
Voice, SMS and Number APIs
Challenge
How to provide a seamless food ordering and delivery service to mobile users?
Solution
With Toku, food ordering can be supported in multiple ways, such as an automated Interactive Voice Response (IVR) system or via SMS communications. The back-end covering our virtual phone number infrastructure enables customers to communicate directly with mobile delivery apps while our programmable voice API works in the background to mask phone numbers and keep customer data 100% private. CRM integration capabilities enable companies to personalize the entire ordering experience with access to customer profiles and order histories.
Want to break into new markets? Our Number API enables companies to easily deploy virtual numbers to support automated food ordering and delivery.
Healthcare
Product
SMS API
Challenge
How to reduce no-shows and provide more effective after-care service?
Solution
Reliable communication is vital to providing quality healthcare while sustaining credibility. Toku’s cloud telephony platform empowers clinics, hospitals and private practices to significantly lower costs while engaging more efficiently with patients. No-shows present a persistent financial challenge — the healthcare system loses billions of dollars each year due to patients not showing up for appointments. Mitigate these costs using Toku’s robust SMS Messaging API to automatically remind patients of upcoming appointments. As an appointment approaches, unread texts can be converted to speech and conveyed via an automated phone call to the patient. Toku’s SMS Messaging API can also be used to support after-care patient engagement via surveys, feedback and appointment scheduling/follow-up texts.
Hospitality
Product
SMS and Number APIs
Challenge
How to improve marketing ROI for campaigns?
Solution
The hospitality industry is wholly focused on the customer. In today’s real-time feedback environment, a hotel can live or die by its reputation both online and by word-of-mouth. Effective communication, therefore, is front & centre for any marketing initiative.
For example, a virtual phone number can be assigned to different marketing collaterals to facilitate analysis of campaign elements and adjust spending accordingly. Loyal customers can receive promo codes via SMS for use when booking through a hotel’s mobile app. All of these methods—easily implemented via APIs—can be tracked and reported on to support marketing ROI analysis.
Manufacturing
Product
Voice API
Challenge
How to effectively manage communications with key partners and stakeholders?
Solution
Timely and accurate communication is critical in the manufacturing industry, where high value and large volume transactions need to be promptly completed without fail. Managing relationships with dealers, retailers, wholesalers and distributors all require a communication infrastructure that is 100% reliable.
With Toku APIs, communications can be automatically recorded to ensure that voice-based transactions and enquiries are memorialised. Incoming communications can be handled by an API-based Interactive Voice Response (IVR) system capable of directing calls as needed. With this system, phone calls from leads and potential customers can also be forwarded directly to the dealer instead of being potentially lost in the shuffle.
Authentication
Product
SMS and Two-factor Authentication API
Challenge
How to manage user registration via mobile?
Solution
Ensure the security of the user registration process while facilitating ease of use for mobile users.
Toku’s two-factor authentication API automates the authentication process by using SMS messaging technology to verify user identity. The API can generate a one-time password (OTP) to enable the user to complete the registration process. Alternatively, the API can send client credentials directly to the solution to authenticate users and grant access.
This automated approach enables mobile users to easily authenticate and access their favourite mobile apps without the need for lengthy manual registration processes.
Real Estate
Product
Voice API
Challenge
How to improve the initial and ongoing training of field agents?
Solution
Property sales management can be a difficult profession, due largely to the complexity of transactions as the business scales. Every transaction involves multiple stakeholders, such as assessors, financial institutions, solicitors, and the most important of all, customers. At the heart of all of this is the field agent who not only serves as a customer’s first contact point, but as a catalyst to the transaction as a whole.
Property sales rely on agents who are properly trained. Toku’s call recording API facilitates real-world training of agents by automatically saving all phone conversations. These conversations can then be analysed by trainers and Sr. Management to ensure that agents are meeting performance expectations.
Security
Product
Voice and SMS APIs
Challenge
How to leverage communication technology to manage security incidents?
Solution
The management of spatial and tangible assets relies heavily on security and the process of implementing fail-safe processes that do not endanger innocent people. Predictably, communication tech plays a significant role in any security program. Toku’s range of easy-to-implement APIs work together to ensure that Facilities Managers have the options they need on demand. Toku’s SMS API can integrate with existing systems to ensure that alerts & notifications are sent to recipients when a security breach occurs. In the absence of replies, messages can be escalated to other roles when conditions are defined. Our text-to-speech API can also automatically convert SMS texts to speech and then automatically call the recipient via telephone.
Shipping & Logistics
Product
Voice and SMS APIs
Challenge
How to increase automation and reduce time-wasting processes?
Solution
In the shipping & logistics industry, the key factor that affects all operations is time. Whether it’s a large-scale global cargo shipment or the delivery of a parcel to a home shopper, timeliness is required in order to overcome the challenges of an industry with a low profit margin and a highly competitive landscape. Given the above, communication is critical — all parties need to be on the same page. With Toku APIs, routine delivery tasks (often a time-killer) can be automated and digitised. SMS and automated voice calls can confirm whether a customer is home so that delivery routing can be adjusted on-the-fly (this has a profound effect on time and cost savings). When a parcel is dropped off, agents can call an Interactive Voice Response (IVR) system or send a text to confirm successful delivery — no need to rely on an Internet connection, particularly in areas with unreliable connectivity.
Travel & Transportation
Product
Voice and Number APIs
Challenge
How to provide reliable and high-quality transportation services to mobile users?
Solution
Ride-hailing apps play a significant role in today’s transportation landscape, where commuters can instantly connect with drivers closest to their location via smartphone. Behind the user-facing mobile app is a technology that is based largely on modern, cloud-based telephony designed to facilitate instant access while protecting sensitive customer data. Toku’s APIs play a vital role in the transportation sector by providing the tools needed to link customers, drivers and the company in real time. Number anonymisation – or number masking – via Toku’s programmable Voice API, enables customers to communicate with drivers without revealing their mobile number or any other sensitive data. The provision of virtual phone numbers, potentially linked to marketing efforts, enables transportation services to centralise incoming customer communications (e.g., a hotline) while de-centralising incoming marketing calls via virtual phone numbers associated with specific campaign collaterals for ROI purposes.