A new regulatory regime for SMS in Singapore called SSIR requires organisations to register for SMS messaging to prevent being labeled as “likely scam.” This has significant implications for businesses relying on SMS.
As one of the top cloud communications providers in APAC, we aim to reimagine the region’s customer engagement transformation story. Over the last few years, we have innovated new products for unified communications, Communications Platform as a Service (CPaaS), and more recently, Contact Centre as a Service (CCaaS).
So, in July 2022, we decided to firmly cement our position in the market and celebrate the launch of our Toku Contact Centre solution. And what better way to celebrate this transformative, one-of-a-kind experience than with a physical launch event held at the beautifully restored and transformed National Gallery Singapore!
After more than 2 years of social distancing, it felt so good to finally host an evening of networking, insightful conversations, and tailor-made experiences – and best of all, see so many familiar faces in person.
If you missed this exclusive Toku event, fear not, we have got you covered. Here is a roundup of the evening’s highlights.
A fireside chat on scaling customer engagement in APAC
Alright, I must admit we did not have a fireside.
However, we most certainly had Jakob Sebastian Angele (APAC CEO at foodpanda) graciously accept the hot seat as he chatted with our CEO, Thomas Laboulle on scaling customer engagement in rapidly changing markets like APAC. Jakob had several hot takes on how large enterprises operating in the region like foodpanda can build smoother customer journeys that reduce customer effort, including:
- Scaling complex customer operations across 11 markets with 11 languages, 5,000+ contact centre agents, and a hybrid BPO-inhouse setup
- How to seamlessly connect multiple stakeholders in each transaction
- The shift towards in-app communications
- Building customer loyalty on the platform
- Finding a reliable technology provider
The discussion is chock-full of actionable insights from a seasoned CX veteran, so make sure to watch the video in its entirety.
Bespoke blended tea experience
Just like Toku delights in crafting bespoke customer experiences unique to every enterprise, we offered all guests an opportunity to customise their own tea blend. The personalisation did not end there – guests could also use a laser-engraver to etch their name on their tea tin!
Who says you cannot be high-tech and personalised?
Toku Contact Centre demos
If our guests had never seen how an omnichannel contact centre works in real life, they were in for a treat. Toku staff were hard at work explaining the software’s many features that help enterprises manage their contact centres from one place, and empower agents to deliver smoother customer support with all customer history at their fingertips.
Nibbles, networking, and know-how
To keep the conversations flowing, we splashed out on a stream of excellent canapes, washed down by a bevy of delightful cocktails, mocktails, wine, and beer.
Plenty of food for thought – literally!
What’s next for Toku?
This launch event proved many things to us at Toku.
It showed that there was huge enterprise interest in our contact centre solution. Secondly, we saw first-hand how meaningful in-person conversations could potentially lead to many fruitful partnerships.
Thirdly, we showed that we know how to throw a party.
On behalf of everyone at Toku, I would like to thank our esteemed guests for celebrating this momentous occasion with us – it truly was a night to remember.
Here’s to many more successful Toku product launches and transformative experiences.