Join us as we navigate through the landscape of consumer opinions, unveiling the nuances that define the relationship between individuals and artificial intelligence. From convenience to concerns, we explore the diverse spectrum of sentiments that consumers harbour, shedding light on the evolving role of AI and chatbots in our rapidly changing digital world.
As we enter a post-pandemic environment, customers perceive more proactive service standards and personalised interactions as a given. To support this demand, organisations must evolve their communication channels. However, there is a significant gap in our understanding of what exactly Singapore consumers prefer in terms of communication methods.
This is why Toku recently commissioned an independent consumer engagement research report surveying the Singapore market. Our survey results reveal some striking insights that will help customer support and CX (Customer Experience) leaders get a real feel for what consumers really want in an interaction.
Ultimately, these insights on consumer engagement will be useful to any decision-maker whether they may be revisiting their CX strategy or building it from scratch.