Toku Singapore Consumer Engagement Report 2023

In an increasingly volatile CX landscape, the risk of losing the crucial human connection has never been more real. Our report* digs deep into the challenges and opportunities awaiting enterprises, offering you the roadmap you need to maintain trust and elevate your CX game.

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What's Inside: Insights to Forge Human Connections & Build Trust

  • How In-App communications are improving levels of trust with customers
  • The startling impact of age on customer expectations—and the untapped opportunities this presents for your brand
  • The timeless communication channel that continues to reign supreme for conveying crucial information
  • Why Generative AI presents an unprecedented opportunity for contact centre admins and agents to elevate operational excellence

*Toku commissioned an independent market research firm to conduct an online survey amongst a random sample of 1,000 Singapore consumers including Singaporeans, PRs, and foreigners who are living in Singapore who are well-represented in the overall population split. The study’s margin of error is +/- 3.10% at the 95% confidence level.