What does it take to transform a legacy organisation into a digital-first leader in customer experience? For Stamford Low, Director of Customer Experience and Retail at M1, it required bold decisions, a clear vision, and the courage to embrace change. Here, we share the key takeaways from the exclusive interview.
In this dynamic era of digital reliance, what unfolds as a crucial aspect is the consumer’s expectation of seamless in-app support. Let’s navigate through the evolving landscape of consumer preferences and explore the essentials users anticipate in the realm of in-app communications.
Here, we uncover the different types of customer support expected in an app and how in-app communications can benefit your brand.
Nora Huin

Celine Ke
Isuru
V K Sanjeed