Nora Huin 
Because of the simplicity and flexibility of communication APIs, we are seeing new use cases for CPaaS in countless verticals every day. There are numerous moving parts of the insurance machine that can be made more efficient and streamlined with programmable communications APIs, with the claims process being just the tip of the iceberg.
In this dynamic era of digital reliance, what unfolds as a crucial aspect is the consumer’s expectation of seamless in-app support. Let’s navigate through the evolving landscape of consumer preferences and explore the essentials users anticipate in the realm of in-app communications.
Here, we uncover the different types of customer support expected in an app and how in-app communications can benefit your brand.
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V K Sanjeed 
Ana Castrillon 
Mae Emuslan