Building an omnichannel customer experience that your buyers actually want involves deeper understanding of your customer journey touchpoints, and connecting them in a seamless way that makes sense to the customer.
If you are an enterprise that wants to improve customer experience by eliminating call fraud, here’s what you need to know.
Because different countries use different telecommunications technologies, it’s near impossible to have a consistent, cross-border solution that handles fraud. However, if you work with a trusted telco for your cloud communications – like Toku – that is also part of the AB Handshake community, you can safeguard your company’s voice traffic against scammers.
This is exactly why Toku is taking the lead in the fight against call fraud by joining the AB Handshake community. The result of this collaborative effort? Calls from our network will automatically benefit from AB Handshake’s protection.
To shed more light on the complex problem of telecommunication fraud and how we can fight it with a collaborative approach, our CEO, Thomas Laboulle spoke to MONEY FM 89.3, recently.
Listen to the full interview above.
Here’s a quick roundup of the interview…
- [03:00] There is not a single communication channel that is currently safe from scammers. Global scammers can send out larger numbers of scam calls, scam SMS, WhatsApp messages, Emails, etc.
- [05:45] Singapore is one of the best regulated markets in terms of telecommunications worldwide. There is a very strict system of KYCs (Know Your Customer), with IMDA (Infocomm Media Development Authority) working very closely with telco operators including Toku.
- [06:12] To filter out the scam calls, Toku is working with the AB Handshake system which adds a layer of technology to verify an incoming call is genuine.
- [11:35] Everyone has a mobile number but not everyone has for example, WhatsApp, Telegram, Viber, etc. These are OTT channels that some think are part of the solution in the fight against call fraud. However, don’t forget these channels are owned by private entities and not fully regulated.
Want to scam-proof your customer communications?
Toku is recognised by IMDA as a Tier 1 Aggregator and is compliant with all IMDA requirements, including with respect to anti-spoofing protocols for protected SMS. Furthermore, by being the first telco service provider in Singapore and Southeast Asia to join the global AB Handshake Community, Toku is leading the way to ensure that all voice traffic exchanges in our network are protected from major types of voice fraud.