Celine Ke 
Here’s 4 key steps to humanise your customer’s digital experience and strike a balance between automation and personalisation of your buyer’s journey.
In an era dominated by technological advancements, the rise of AI and chatbots has become more than just a trend; it’s a transformative force shaping the way we interact with technology. As these intelligent systems become increasingly prevalent, it’s essential to delve into the minds of consumers to understand their perceptions and expectations.
Here, we reveal the sentiments experienced by users while interacting with AI and chatbots.
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Nora Huin 
Girish Dharmaraj 
Monnan Miah