A new regulatory regime for SMS in Singapore called SSIR requires organisations to register for SMS messaging to prevent being labeled as “likely scam.” This has significant implications for businesses relying on SMS.
In our webinar, Optimising Customer Engagement in a post-COVID world, our speakers discussed how to strike a balance between automation and humanisation of customer communications.
Here’s a snapshot of 4 key steps to humanising your customer digital experience.
Nora Huin

Benson Chan
V K Sanjeed
Monnan Miah