Author Archives: Vidhi Agarwal

How Lenskart Improved their SMS Campaign Operational Efficiency with Toku

Lenskart is a rapidly growing Indian omnichannel direct-to-consumer eyewear retailer with its eyes set on expanding operations worldwide. Presently, the company is using its headquarters in Singapore to expand into Southeast Asia, and gearing up to scale in the Middle … Read More

Elevating Customer Experience in Logistics: 5 CPaaS and CCaaS Use Cases that Deliver the Goods

When it comes to logistics, getting goods from point A to point B is just the tip of the iceberg. There are now multiple stakeholders involved in delivery, such as drivers, delivery personnel, customers, retailers, warehouses and customer support. Getting … Read More

Raising the Bar – How Financial Services Can Elevate the Customer Experience with Superior Communications

Financial services are transforming rapidly across the world thanks to the digital revolution. In APAC today, as many as 62% of customers said they prefer to begin a new banking relationship digitally. Unsurprisingly, the same study also found the appeal … Read More

What is Programmable SMS and Why Businesses Should Care

Programmable SMS solutions allow developers to embed SMS functionality into their applications and business operations, in order to programmatically send and receive a high volume of text messages.   The goal is simple: to leverage SMS and build a more engaging customer experience by … Read More